Since 2019, Bella Vida SB has created luxury skincare and now our founder, Erin, is creating a new vision for the brand focusing on fair, sensitive skin like hers. As a natural redhead, Erin has always had struggles with her skin, like years of cystic acne, sunburns growing up in the unforgiving heat of Las Vegas, Nevada and now 7 skin cancer scares.
After her last skin cancer scare, Erin was determined to help other redheads (aka gingers) to not have issues with their skin and build a supportive community for redheads and those who have fair, sensitive skin.
